Sales Page Copywriter for Holistic Wellness Coaches & Programs
Cassandra, here!I help holistic wellness coaches who are struggling to stand out in the crowded fitness market create sales pages that attract premium clients invested in real results over quick fixes.Your words matter, but your mission matters more. You're here to make your mark in this world.I'm here to help you do just that with copy that attracts the right clients and feels completely like you.I am a wellness enthusiast myself. I love meditating outdoors, going for hikes out in nature and can even walk on my hands (it's probably my favourite way to see the world from a different perspective).Check out some of my testimonials and samples below. And if you're ready....I'm looking to take on one more client this month who wants help turning what they know into copy that connects and gets people excited to say 'yes'.Email me at [email protected] and let's talk about how we can get your message out there and make a real impact.
A Bit More About Me
While I introduced myself up top, I thought you might want to know a little more about me - and why I love helping wellness coaches share their message.Holistic health is something I’m deeply passionate about. Here’s why…Growing up, all I’d ever learned about health & wellness was that it basically came down to eating your vegetables and staying active (which I became relatively decent at).Then in my early adulthood, I hit a low point. My mental wellbeing took a nosedive, and my health suffered because of it.Sure, I looked "healthy" on the surface – I was still moving my body and eating well. But I'd neglected other parts of my wellness – parts that I had ZERO clue about – that left me feeling stuck and unfulfilled.The one thing I had going for me at this time was my desire to learn. So, I started researching and learning more about the many crucial pieces of the “wellness puzzle”. I began to look at my health in a holistic manner, and took control over my own well-being.I incorporated more play into my life, meditation and mindfulness practices. I learned how to forgive and release emotions that were holding me back. I developed a whole new mindset, and made sure to nurture relationships that left me feeling good and like I belonged somewhere. I dropped relationships that no longer served me or my well-being.This journey healed me, and now…… I want to help others to find this same healing by writing copy for businesses that give people their power back. Businesses that empower people to take control of their own health and wellbeing.
In case you’re curious…Here's a snapshot of how I've embraced wellness throughout my life:• Played soccer competitively from age 8 to 23 - Soccer was my first love, my first passion, and first taste of a healthy and active lifestyle.• Started CrossFit in 2013 and competed until 2017 - I still do CrossFit, but these days, with a different mindset. Now it's for fun and to stay healthy and fit.• Passionate about Olympic lifting - CrossFit brought it out in me. There's something so empowering about being a tiny girl who can throw around some big weights overhead.• Brought mindfulness and emotional wellness practices to my students - Even as an Educational Assistant (2015-2021), I could see how much mental and emotional wellbeing affects everything else.• Work with Kids Yoga Stories on a global scale - Supporting educators and parents who are trying to do the same, bring yoga and mindfulness to their students and kids.• I LOVE hiking mountains - Grateful to be surrounded by the beautiful mountains of BC. There's nothing like conquering that hard-fought battle (mentally and physically) and looking down at other peaks from the top.• Incorporating a daily meditation practice - Taking time to go inward, connect with my higher-self, breathe deeply, and center my mind is a priority in my life.• Carving out time for pure play - Taking pottery classes, going out dancing, having craft nights with friends (because fulfillment is a huge piece of the wellness puzzle that gets overlooked way too often).• Making time to connect with others in my community - At the gym, watching my boyfriend play bike polo, at music festivals and local events, hosting potlucks and game nights with friends.• Always learning about nutrition - I'm mostly plant-based myself and love gardening and growing my own veggies to support my own nourishment.• I LOVE learning about the heart-brain connection - Understanding how these (and the rest of our body and minds) are interconnected has completely changed how I view wellness.• Saying YES to things that make me happy and NO to things that don't - Boundaries are a huge part of wellness too!
Living wellness this way has shown me firsthand what happens when all the pieces come together – and how it changes everything.This is exactly why I love working with wellness coaches.You get it. You understand that real transformation happens when we address the whole person, not just one piece.And that passion you have for helping people?It deserves copy that captures all of that depth and connects with people who are ready for that kind of real, lasting change.
What Other Clients Are Saying
Check out some of my testimonials and samples here, and if you're ready, I'm looking to take on one more client this month who wants to turn their expertise into copy that really resonates and gets people excited to say 'yes'.
Cassandra is a shining light in this world. She brought so much brilliance, fun, and undeniable talent to our team at Ridiculously Efficient.She has a remarkable ability to capture my voice in her writing, which clicked on very early in our working relationship. I regularly received messages from peers in my network about my weekly newsletters – content Cassandra had actually written! Her copywriting so perfectly matched my tone that people who know me personally couldn't tell the difference. It was so energizing to share new content ideas with Cassandra, knowing she would articulate and organize them elegantly, and with such deep respect to my style and sensitivities.Cassandra proved herself to be an invaluable asset across multiple domains. She expertly balanced multiple roles – managing projects, creating engaging content, and developing valuable resources like courses and lead magnets. Her organizational skills not only kept her own work on track but helped our entire team consistently meet deadlines and bring projects across the finish line.When her workload increased, or our team was serving multiple clients simultaneously, she maintained her composure and quality of work, always tailoring her approach to each client's unique voice and brand requirements. Her strategic thinking in marketing helped us develop compelling offers that resonated with our audience, while her efficiency (including the use of AI tools) ensured we maximized our productivity and hers. Most importantly, she and I maintained a clear, continuous channel of communication that allowed us to support each other even better in our teamwork.She asks the right questions. She collaborates seamlessly with team members and earns their deep trust. And she implements feedback thoughtfully, tactfully, and respectfully. Her empathy combined with attention to detail makes her an exceptional professional who delivers authentic copy while keeping projects moving forward efficiently. Cassandra is a lynchpin and a catalyst for growth. She truly blessed my business and my life, and I'll be forever grateful our paths crossed.
-Marissa Brassfield, Founder of Ridiculously Efficient
I've had the pleasure of working with Cassandra at Kids Yoga Stories for several years, and I can't speak highly enough of her contributions. She brings a unique blend of warmth, intelligence, and professionalism to everything she does.Her copywriting is thoughtful, engaging, and always aligned with our brand voice. She has a real talent for crafting clear, effective messaging that connects with our audience.While her writing skills are undeniable, Cassandra also shines in her approach to customer care. She's responsive, empathetic, and solutions-focused, making every interaction feel personal and supportive.She's exactly the kind of person you want on your team: kind, reliable, and incredibly capable/adaptable. I'm so grateful for all that she brings to our work together; she's been a true joy to work with!
-Jenn Aubert, Kids Yoga Stories CMO
I've had the pleasure of working directly with Cass as her direct manager and colleague. Cass has a knack for understanding complex ideas in diverse areas, including demonstrating a great level of empathy, consideration and skill in her copy-writing, direct customer-facing engagements and communications.Cass isn't afraid to leveraging technology, AI and tools to optimize her work and productivity, and learn new skills everyday. She has demonstrated a consistent level of commitment, curiosity, and professionalism where it was very easy to trust that the work assigned to her was done, and done thoroughly and to the best of her ability. She is the type of professional and leader that takes on challenges with a positive attitude, proactively addresses issues and follows things through until completion.Cass has been a fantastic colleague to work alongside even during the most demanding and stressful times. I highly recommend Cass as a valuable and talented professional and cultural asset on any team that strives to deliver with care, detail, and follow-through.
-Victoria Ke, Love Out Loud COO
I've had the pleasure of collaborating with Cassandra Troughton on two projects, and I can confidently say that she is a remarkable copywriter. Both her writing skills and her extraordinary ability to communicate and work as part of a team set her apart.Cassandra's passion for writing shines through in every piece she crafts. She approaches each project with enthusiasm and a deep understanding of the subject matter. Her ability to capture the essence of an idea and translate it into engaging, compelling copy is truly impressive.One of the qualities I admire most about Cassandra is her openness to feedback. She listens attentively and applies suggestions to enhance the project, demonstrating her commitment to excellence and growth as a professional.Cassandra is incredibly reliable. Throughout our collaboration, she never missed a deadline, ensuring every project progressed smoothly and was completed on time. This level of dependability is invaluable in our fast-paced work environment!
-Cheryl Campbell, The Freedom Shift CMO
Cassandra has been such a blessing for Kids Yoga Stories! I'm amazed by how she connects with our community. She gets our audience because she's lived that journey herself. Whether she's pitching or writing articles, helping to develop resources for our community, or crafting copy for our emails, everything she creates is written with genuine understanding.Cassandra tells stories with such heart and empathy. Her writing speaks directly to educators and wellness advocates, addressing their real challenges and offering support in a way that makes them feel truly seen.Cassandra expertly analyzes our community data from emails, social media, and surveys, then creates content that perfectly meets our audience's needs. She's organized, timely, and always willing to help.Truly, it's her genuine passion for our mission of bringing mindfulness to children that shines brightest. It's been so exciting watching her grow and flourish in this work. I'm thrilled to see her blossoming!
-Giselle Shardlow, Founder of Kids Yoga Stories
Sample Pieces
Want to see how I help wellness coaches like you turn their expertise into copy that connects?Take a peek at a few sample pieces below to get a feel for my writing style and see if it aligns with you.
Let's Connect
Ready to turn your expertise into copy that actually connects with the people who need you most?If you're a holistic wellness coach who's tired of blending into the crowded fitness market and ready to attract clients who truly value real results over quick fixes, I'd love to help you create sales pages that feel authentic to you while bringing in the business you deserve.Drop me a line at [email protected] and let's chat about getting your message out there so you can make the impact you're meant to make.